WEEKLY BRIEF · PREMIUM · May 4, 2026
Week of May 4: The Week AI Agents Started Owning Agency Workflows
Three independent moves – Meta opening Andromeda's API to agencies, WPP rolling out an autonomous media-planning agent across its top 50 accounts, and Google making Gemini-driven Search briefs the default in Google Ads – all pushed the same direction: the work that justified the agency retainer is moving inside the platform's agent layer. Mid-market performance shops are the first to feel it.
Three platforms shipped agent-layer products that absorb a different slice of agency labor: creative ideation, media-planning artifacts, and campaign-brief creation.
When the platform produces the artifact, your retained role changes. The short version should help you immediately identify where the margin is moving this quarter. The full brief expands what changed operationally and what we expect in the next 30 days.
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